Fast Company: My New Magazine Obsession

Fast Company: My New Magazine Obsession

Written by craig coffman

Okay, so I know Fast Company is not a new thing, and I am hardly a ground-breaker on reading it. However, I always dismissed it as a light-weight magazine. I figured it was just trying to be a hip business rag. Well, it is. But the substance is beyond the norm.

The articles are very well written, and the the coverage is broad. They do more than just cover businesses, they cover interesting businesses. The ones which are looking toward the future and can see the bigger picture. Organizations which might actually have an impact on our world while there is still time.

Since I do not have television and opt to not read my news online, which would make sense given what I do, I need some place to find out things about the world. The upside is that this news is not depressing. Even if it is helping out a crisis which could be a huge bummer, the take is positive in how they might correct the issue. Much better than the doom-and-gloom set of most mainstream news organizations.

If you happen to find a copy at your local book seller, take a look at it. I bet you'll find something of interest.